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CORONAVIRUS CUSTOMER NOTICE: All three of our stores will be remaining open throughout the lockdown as we are an essential shop. There maybe some extra measures put in place so if you have any questions please do not hesitate to call your respective local store (Telford - 01952 200199, Bridgemere - 01270 520020, Shenstone 01543 480886)

About Ripples

Ripples Online -
The complete aquatic shopping experience

Ripples Waterlife opened their first doors in 1990 and have been growing ever since. Now regarded one of the biggest and best aquatic company in the Midlands, Ripples are expanding once again. Up to now, visiting our wonderful stores has been the only way to experience the full 'Ripples' effect, including extensive products ranges, amazing livestock, and excellent staff knowledge. Things are changing though. All of this is now available to you wherever you are. Not only can you still visit our stores in the flesh, you can now come and see us digitally at With our new website, you are able to view and purchase from our huge range of livestock, and dry goods at very competitive prices with complete confidence.

Ripples Waterlife has always prided itself on excellent customer service, and a fantastic selection of livestock and dry goods. If you are starting out in this hobby, or are a well versed member of the aquatic community, I am sure we can help. We keep a huge range of Coldwater, Tropical, and Marine fish in our stores, and everything else need to keep these fish very happy. Here at Ripples, we want to encourage an enthusiasm through all ages. We do not just want to sell you the tank, or pond liner, we want to be with you all the way through your hobby. From setting up your equipment, all the way to foods, and decoration, Ripples are always here to help.

Currently, we have four stores located throughout the West Midlands which are all very much worth a visit, click on our 'Stores' tab in the navigation bar to see their locations. If however you are unable to visit the store this is where Ripples Online will help. Launched in 2013 we are constantly expanding our website, adding new features, new products and adding more advice and news on a daily basis so keep us bookmarked!

If you cannot find what you are looking for throughout our website and are not able to travel to one of our stores please do not hesitate to call us on 01952 201970 or email us at: where we will be happy to talk, give advice and process orders.

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